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Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies - 2nd edition

ISBN13: 978-0759392786

Cover of Internet Marketing: Integrating Online and Offline Strategies 2ND 08 (ISBN 978-0759392786)
ISBN13: 978-0759392786
ISBN10: 0759392781
Cover type: Paperback
Edition/Copyright: 2ND 08
Publisher: Atomic Dog
Published: 2008
International: No

List price: $199.50

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Internet Marketing: Integrating Online and Offline Strategies - 2ND 08 edition

ISBN13: 978-0759392786

Mary Lou Roberts

ISBN13: 978-0759392786
ISBN10: 0759392781
Cover type: Paperback
Edition/Copyright: 2ND 08
Publisher: Atomic Dog

Published: 2008
International: No
Summary

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

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Cover of Internet Marketing 3rd edition

Internet Marketing - 3rd edition

ISBN13: 978-1133625902
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