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Internet Marketing: Integrating Online and Offline Strategies - 2nd edition

Internet Marketing: Integrating Online and Offline Strategies (ISBN10: 0759391653; ISBN13: 9780759391659)
ISBN13: 978-0759391659
ISBN10: 0759391653

This edition has also been released as:
ISBN13: 978-0759392786
ISBN10: 0759392781

Summary: This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers moretoday is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text. less

Edition/Copyright: 2ND 08
Publisher: Atomic Dog
Year Published: 2008
International: No

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