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Internet World Guide to One-to-One Web Marketing

Internet World Guide to One-to-One Web Marketing - 98 edition

ISBN13: 978-0471251668

Cover of Internet World Guide to One-to-One Web Marketing 98 (ISBN 978-0471251668)
ISBN13: 978-0471251668
ISBN10: 0471251666
Cover type:
Edition/Copyright: 98
Publisher: John Wiley & Sons, Inc.
Published: 1998
International: No

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Internet World Guide to One-to-One Web Marketing - 98 edition

ISBN13: 978-0471251668

Cliff Allen, Deborah Kania and Beth Yaeckel

ISBN13: 978-0471251668
ISBN10: 0471251666
Cover type:
Edition/Copyright: 98
Publisher: John Wiley & Sons, Inc.

Published: 1998
International: No
Summary

A new generation of media tools have sparked an online marketing revolution that enables marketers to use the Web to develop long-term, highly-profitable, one-to-one relationships with their customers. This is a nuts-and-bolts guide to these new marketing techniques. It offers practical guidance on launching a sophisticated one-to-one campaign, tips on integrating these techniques with traditional Web marketing systems, and real-world case studies.

Include a Companion Web site with...

  • Discussion lists for one-to-one marketers.
  • Business profiles and sample case studies from the book.
  • Regular updates about emerging products and technologies.

Table of Contents

One-to-One Web Marketing Overview.

One-to-One Web Interactivity.

One-to-One E-Mail.

One-to-One Web Site Resocialization.

One-to-One Push.

One-to-One Community.

One-to-One Web Presentation and Conferencing.

One-to-One Advertising and Promotion.

One-to-One Web Site Tracking.

Integrating One-to-One Web with Other Marketing Systems and Processes.

One-to-One Web Privacy.

One-to-One Marketing Future.

Index.

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