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Introducing Communication Theory : Analysis and Application - 4th edition

Introducing Communication Theory : Analysis and Application (ISBN10: 0073385077; ISBN13: 9780073385075)
ISBN13: 978-0073385075
ISBN10: 0073385077

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Edition/Copyright: 4TH 10
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 02/17/2009
International: No

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