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Introduction to Business - With DVD

Introduction to Business - With DVD - 07 edition

ISBN13: 978-0073224367

Cover of Introduction to Business - With DVD 07 (ISBN 978-0073224367)
ISBN13: 978-0073224367
ISBN10: 0073224367
Cover type:
Edition/Copyright: 07
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No

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Introduction to Business - With DVD - 07 edition

ISBN13: 978-0073224367

Gareth R. Jones

ISBN13: 978-0073224367
ISBN10: 0073224367
Cover type:
Edition/Copyright: 07
Publisher: Richard D. Irwin, Inc.

Published: 2007
International: No
Summary

Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available. Jones' Introduction to Business is comprehensive yet concise by providing the main points in a narrative style without overwhelming the students with excessive detail. The wealth of examples and the depth of coverage is unmatched by any other text. In contrast to the traditional survey approach in this market, Jones provides a foundation to business by organizing the material to show students how business happens not by separating topics by discipline.

Table of Contents

Part 1. The Environment of Business

Chapter 1. What Is Business?
Chapter 2. The Evolution of Business
Chapter 3. Entrepreneurs, Managers, and Employees
Chapter 4. Multinationals and the Global Environment of Business
Chapter 5. Business Ethics and the Legal Environment of Business

Part 2. The Human Side of Business

Chapter 6. Leadership, Influence, and Communication in Business
Chapter 7. Motivating and Managing People and Groups in Business Organizations
Chapter 8. The Structure and Culture of a Business Organization

Part 3. A Functional Approach to Business

Chapter 9. Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Chapter 10. Marketing and Product Development: Creating and Positioning Goods and Services
Chapter 11. Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
Chapter 12. Operations and Materials Management: Managing the Production and Flow of Goods and Services
Chapter 13. Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
Chapter 14. Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
Chapter 15. Finance: Balancing Risk and Return

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