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Introduction to Business : How Companies Create Value for People - Text

Introduction to Business : How Companies Create Value for People - Text - 07 edition

ISBN13: 978-0073524566

Cover of Introduction to Business : How Companies Create Value for People - Text 07 (ISBN 978-0073524566)
ISBN13: 978-0073524566
ISBN10: 0073524565
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Edition/Copyright: 07
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No

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Introduction to Business : How Companies Create Value for People - Text - 07 edition

ISBN13: 978-0073524566

Gareth R. Jones

ISBN13: 978-0073524566
ISBN10: 0073524565
Cover type:
Edition/Copyright: 07
Publisher: Richard D. Irwin, Inc.

Published: 2007
International: No
Summary

Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business, 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available. Jones' Introduction to Business is comprehensive yet concise by providing the main points in a narrative style without overwhelming the students with excessive detail. The wealth of examples and the depth of coverage is unmatched by any other text. In contrast to the traditional survey approach in this market, Jones provides a foundation to business by organizing the material to show students how business happens not by separating topics by discipline.

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