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Introduction to Business : How Companies Create Value for People - Text

Introduction to Business : How Companies Create Value for People - Text - 07 edition

Introduction to Business : How Companies Create Value for People - Text - 07 edition

ISBN13: 9780073524566

ISBN10: 0073524565

Introduction to Business : How Companies Create Value for People - Text by Gareth R. Jones - ISBN 9780073524566
Cover type: Paperback
Edition: 07
Copyright: 2007
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No
Introduction to Business : How Companies Create Value for People - Text by Gareth R. Jones - ISBN 9780073524566

ISBN13: 9780073524566

ISBN10: 0073524565

Cover type: Paperback
Edition: 07

List price: $137.50

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Summary

Best-selling Management author, Gareth Jones, offers a fresh approach in Introduction to Business, 1/e by engaging students with illustrative examples and stories embedded within the text to encourage them to learn more about the concepts than any other paperback available. Jones' Introduction to Business is comprehensive yet concise by providing the main points in a narrative style without overwhelming the students with excessive detail. The wealth of examples and the depth of coverage is unmatched by any other text. In contrast to the traditional survey approach in this market, Jones provides a foundation to business by organizing the material to show students how business happens not by separating topics by discipline.