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Introduction to Commercial Recreation and Tourism

Introduction to Commercial Recreation and Tourism - 5th edition

ISBN13: 978-1571675675

Cover of Introduction to Commercial Recreation and Tourism  5TH 07 (ISBN 978-1571675675)
ISBN13: 978-1571675675
ISBN10: 1571675671
Cover type: Paperback
Edition: 5TH 07
Copyright: 2007
Publisher: Sagamore Publishing, LLC
Published: 2007
International: No

List price: $59.95

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Introduction to Commercial Recreation and Tourism - 5TH 07 edition

ISBN13: 978-1571675675

John C. Crossley

ISBN13: 978-1571675675
ISBN10: 1571675671
Cover type: Paperback
Edition: 5TH 07
Copyright: 2007
Publisher: Sagamore Publishing, LLC
Published: 2007
International: No
Summary

This updated edition provides an introductory look at the scope, characteristics, and management skills of the commercial recreation and tourism industry. While primarily used as an introductory text for commercial recreation and tourism courses, it serves well as an industry overview for practitioners working in the travel, tourism, and hotel management field.

Table of Contents

Chapter 1: What is Commercial Recreation and Tourism
Chapter 2: The Entrepreneur
Chapter 3: The Nature of commercial Recreation and Tourism
Chapter 4: Starting the Commercial Recreation and Tourism Enterprise
Chapter 5: Financial Management
Chapter 6: Marketing in Commercial Recreation and Tourism
Chapter 7: Operations Management
Chapter 8: Commercial Recreation and Tourism Programming
Chapter 9: The Travel Industry
Chapter 10: The Hospitality Industry
Chapter 11: Local Commercial Recreation
Chapter 12: The Career of the Future

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