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Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach

Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach - 4th edition

ISBN13: 978-1571674753

Cover of Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach 4TH 01 (ISBN 978-1571674753)
ISBN13: 978-1571674753
ISBN10: 1571674756
Cover type: Paperback
Edition/Copyright: 4TH 01
Publisher: Sagamore Publishing, LLC
Published: 2001
International: No

List price: $49.95

Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach - 4TH 01 edition

ISBN13: 978-1571674753

John C. Crossley, Lynn M. Jamieson and Russell E. Brayley

ISBN13: 978-1571674753
ISBN10: 1571674756
Cover type: Paperback
Edition/Copyright: 4TH 01
Publisher: Sagamore Publishing, LLC

Published: 2001
International: No
Summary

Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a "valuable addition to commercial recreation literature."

Table of Contents

1. What is Commercial Recreation and Tourism?
2. The Entrepreneur
3. The Nature of Commercial Recreation
4. Initiating and Managing Commercial Recreation
5. Financial Management
6. Marketing in Commercial Recreation and Tourism
7. Operations Management
8. Commercial Recreation & Tourism Programming
9. Industry Profiles
10. The Hospitality Industry
11. Local Commercial Recreation
12. The Career of the Future