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Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach - 4th edition

Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach (ISBN10: 1571674756; ISBN13: 9781571674753)
ISBN13: 978-1571674753
ISBN10: 1571674756

Summary: Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local c ...show moreommercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a "valuable addition to commercial recreation literature." ...show less

Edition/Copyright: 4TH 01
Cover: Paperback
Publisher: Sagamore Publishing, LLC
Published: 09/01/2001
International: No

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