ISBN13:978-0136033240 ISBN10: 0136033245 This edition has also been released as: ISBN13: 978-0136071723 ISBN10: 0136071724
Summary: Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Model
s and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Summary: Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives. ...show less
Edition/Copyright:2ND 09 Cover: Paperback Publisher:Prentice Hall, Inc. Published: 10/28/2008 International: No
View Table of Contents
Introduction to Electronic Commerce
Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1 Overview of Electronic Commerce Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Part 2: Internet Consumer Retailing Chapter 3 Retailing in Electronic Commerce: Products and Services Chapter 4 Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce Chapter 5 B2B E-Commerce: Selling and Buying in Private and Public E-Markets Chapter 6 E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other EC Models and Applications Chapter 7 Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce Chapter 8 Social Networks in the Web 2.0 Environment Chapter 9 Mobile Computing and Commerce and Pervasive Computing
Part 5: EC Support Services Chapter 10 E-Commerce Security Chapter 11 Electronic Payment Systems and Order Fulfillment ort Services
Part 6: EC Strategy and Implementation Chapter 12 E-Commerce Strategy, Justification, and Global Implementation Online
Part 7 Application Development Chapter 13 Launching a Successful Online Business and EC Projects Chapter 14 Building E-Commerce Applications and Infrastructure Online Appendices Appendix A The Impact of Electronic Commerce
Appendix B Electronic Customer Relationship Management (eCRM) Online Tutorial T1 E-Business Plan
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