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Introduction to Electronic Commerce

Introduction to Electronic Commerce - 2nd edition

ISBN13: 978-0136033240

Cover of Introduction to Electronic Commerce 2ND 09 (ISBN 978-0136033240)
ISBN13: 978-0136033240
ISBN10: 0136033245
Cover type: Paperback
Edition/Copyright: 2ND 09
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

List price: $124.00

Introduction to Electronic Commerce - 2ND 09 edition

ISBN13: 978-0136033240

Efraim Turban, David King and Judy Lang

ISBN13: 978-0136033240
ISBN10: 0136033245
Cover type: Paperback
Edition/Copyright: 2ND 09
Publisher: Prentice Hall, Inc.

Published: 2009
International: No
Summary

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Table of Contents

Introduction to Electronic Commerce

Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1 Overview of Electronic Commerce
Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Part 2: Internet Consumer Retailing
Chapter 3 Retailing in Electronic Commerce: Products and Services
Chapter 4 Consumer Behavior, Market Research, and Advertisement

Part 3: Business-to-Business E-Commerce
Chapter 5 B2B E-Commerce: Selling and Buying in Private and Public E-Markets
Chapter 6 E-Supply Chains, Collaborative Commerce, and Corporate Portals

Part 4: Other EC Models and Applications
Chapter 7 Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce
Chapter 8 Social Networks in the Web 2.0 Environment
Chapter 9 Mobile Computing and Commerce and Pervasive Computing

Part 5: EC Support Services
Chapter 10 E-Commerce Security
Chapter 11 Electronic Payment Systems and Order Fulfillment ort Services

Part 6: EC Strategy and Implementation
Chapter 12 E-Commerce Strategy, Justification, and Global Implementation Online

Part 7 Application Development
Chapter 13 Launching a Successful Online Business and EC Projects
Chapter 14 Building E-Commerce Applications and Infrastructure Online Appendices
Appendix A The Impact of Electronic Commerce

Appendix B Electronic Customer Relationship Management (eCRM) Online Tutorial T1 E-Business Plan

List price: $124.00
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