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Introduction to Electronic Commerce - 2nd edition

Introduction to Electronic Commerce (ISBN10: 0136033245; ISBN13: 9780136033240)
ISBN13: 978-0136033240
ISBN10: 0136033245

This edition has also been released as:
ISBN13: 978-0136071723
ISBN10: 0136071724

Summary: Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Model
s and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
...show more
Summary: Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives. ...show less

Edition/Copyright: 2ND 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Year Published: 2009
International: No

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