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Introduction to Speechmaking Process

Introduction to Speechmaking Process - 14th edition

ISBN13: 978-1618820099

Cover of Introduction to Speechmaking Process 14TH 12 (ISBN 978-1618820099)
ISBN13: 978-1618820099
ISBN10: 1618820095
Cover type: Paperback
Edition/Copyright: 14TH 12
Publisher: Best Value Textbooks, Llc.
Published: 2012
International: No

List price: $124.00

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Introduction to Speechmaking Process - 14TH 12 edition

ISBN13: 978-1618820099

Raymond S. Ross and Diana K. Leonard

ISBN13: 978-1618820099
ISBN10: 1618820095
Cover type: Paperback
Edition/Copyright: 14TH 12
Publisher: Best Value Textbooks, Llc.

Published: 2012
International: No
Summary
As in earlier editions, relevant theory and pragmatic student needs have guided the content decision for most of Introduction to the Speechmaking Process. Its basic pedagogical assumption is that students are better served by a ''theory and practice'' approach than by one that is all practice (or all theory, for that matter). The theory is necessary to power and steer the practice. Likewise, this current edition remains influenced by popular interactionist and social construction views as well as by relevant behavioral/cognitive theories. Its rhetorical roots are also evident in its treatment of ethics, models, and practice. These generalizations from theory to practice, whether cast as rules or laws, have been simplified to facilitate understanding and application for the student. Speaking experience governed by theory, principle, and professional criticism should promote sound communication habits, whatever the setting. This current text, however, also recognizes the importance and influence of technology and, therefore, integrates its understanding and use throughout the book.