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Introduction to Sport Marketing - 08 edition

Introduction to Sport Marketing (ISBN10: 0750686855; ISBN13: 9780750686853)
ISBN13: 978-0750686853
ISBN10: 0750686855

Summary: Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter o ...show moren cutting edge ideas and technologies in new media sport marketing.

Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Introduction to Sport Marketing should be the first stop on any beginner sport management and
marketing student's reading list.

* apply marketing theory and frameworks to the unique sport industry environment
* understand the best marketing approaches for non-profit, professional, and government sport
* appreciate the characteristics and behaviours of sport consumers
* conduct an internal and external analysis of a sport organization and specify a market positioning strategy
* identify marketing opportunities and generate marketing objectives
* cultivate a sport brand
* acquire, manage and evaluate sport sponsorships
* devise marketing activities specifically for sport services
* capitalise on new media technologies for sport marketing ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Butterworth Heinemann
Published: 07/07/2008
International: No

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2008 Trade paperback Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback (US). Gl ...show moreued binding. 326 p. Contains: Illustrations, color, Figures. Sport Management. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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2008 Paperback NEAR FINE Paperback, 352pp. This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. *****PLEASE NOTE: This item is shipping ...show more from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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