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Invisible Computer

Invisible Computer - 98 edition

ISBN13: 978-0262640411

Cover of Invisible Computer 98 (ISBN 978-0262640411)
ISBN13: 978-0262640411
ISBN10: 0262640414 Edition: 98
Copyright: 1998
Publisher: MIT Press
Published: 1998
International: No

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Invisible Computer - 98 edition

ISBN13: 978-0262640411

Donald A. Norman

ISBN13: 978-0262640411
ISBN10: 0262640414 Edition: 98
Copyright: 1998
Publisher: MIT Press
Published: 1998
International: No
Summary

Technologies have a life cycle, says Donald A. Norman, and they must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exalting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.

In this book Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer is to develop information appliances that fit people's needs and lives. To do this, companies have to change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now.

Author Bio

Norman, Donald A. :

Donald A. Norman is the winner of The CHI Lifetime Achievement Award given by The Association for Computing Machinery's Special Interest Group on Computer-Human Interaction (ACM SIGCHI) in recognition of his outstanding leadership and service in the field of computer-human interaction.

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