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56 compelling readings on 11 topics of current interest show students how the power of language influences their lives.Edition/Copyright: 7TH 97
1. Discovering Language
Malcolm X, Coming to an Awareness of Language
Helen Keller, The Day Language Came into My Life
David Abram, The Language of the Birds
Suzanne K. Langer, Language and Thought
Writing Assignments for Discovering Language
2. Writers on Writing
Maxine Hairston, What Happens When People Write?
Linda Flower, Writing for an Audience
William Zinsser, Simplicity
Richard Lederer, The Case for Short Words
Donald M. Murray, The Maker's Eye: Revising Your Own Manuscripts
Writing Assignments for Writers on Writing
3. Language History and Usage
Paul Roberts, A Brief History of English
Robert MacNeil, English Belongs to Everybody
E. B. White, Will Strunk
Katharine Whittemore, Endangered Languages
Geoffrey K. Pullum, The Great Eskimo Vocabulary Hoax
Writing Assignments for Language History and Usage
4. Names and Naming
Bonnie Wach, What's in a Name?
S. I. Hayakawa and Alan R. Hayakawa, Giving Things Names
Edite Cunha, Talking in the New Land
Louise Erdrich, The Names of Women
Writing Assignments for Names and Naming
5. Language Variety
Patrick Cooke, Are Accents Out? Hey, Dude, Like NEH-oh Way!
Paul Fussell, Speak, That I May See Thee
Dorothy Z. Seymour, Black Children, Black Speech
Geneva Smitherman, "They Done Taken My Blues and Gone": Black Talk Crosses Over
Janice Castro, Spanglish Spoken Here
James Gorman, Like, Uptalk?
Writing Assignments for Language Variety
6. Doublespeak, Euphemism, and Jargon
Newman P. Birk and Genevieve B. Birk, Selection, Slanting, and Charged Language
William Lutz, The World of Doublespeak
George Orwell, Politics and the English Language
Cathleen Schine, Dying Metaphors Take Flight
Deborah Schaffer, Shocking Secrets Revealed! The Language of Tabloid Headlines
Writing Assignments for Doublespeak, Euphemism, and Jargon
7. Prejudice, Discrimination, and Language
James Finn Garner, Little Red Riding Hood
S. I. Hayakawa and Alan R. Hayakawa, Words with Built-in Judgments
Gloria Naylor, The Meanings of a Word
Robin D. Barnes, Everyday Racism and the Campaign of Hatred
Rosalie Maggio, A Guide to Nondiscriminatory Language
Deborah Tannen, "I'll Explain It to You": Lecturing and Listening
Geoffrey K. Pullum, Here Come the Linguistic Fascists
Writing Assignments for Prejudice, Discrimination, and Language
Nancy Stevens, Women Aren't Guys
8. The Language of Politics
Donna Woolfolk Cross, Propaganda: How Not to Be Bamboozled
Charles J. Stewart, Craig Allen Smith, and Robert E. Denton Jr., The Persuasive Functions of Slogans
CASEBOOK: A Selection of Political Speeches
Thomas Jefferson, The Declaration of Independence
Abraham Lincoln, Second Inaugural Address
Sojourner Truth, And Ain't I a Woman?
Martin Luther King Jr., I Have a Dream
Patrick J. Buchanan, The Election Is About Who We Are: Taking Back Our Country
Writing Assignments for The Language of Politics
Abraham Lincoln, The Gettysburg Address
9. Advertising: The Language of Persuasion
Bill Bryson, The Hard Sell: Advertising in America
William Lutz, Weasel Words
Janice M. Hirota, Making Products Heroes: Work in Advertising Agencies
Susan Irvine, Sprayed & Neutered
Alleen Pace Nilsen, Why Big Businesses Break Spelling Rules
Writing Assignments for Advertising: The Language of Persuasion
10. The Language of Cyberspace
Sven Birkerts, Into the Electronic Millennium
David Angell and Brent Heslop, Return to Sender
Barbara Kantrowitz, Men, Women, Computers
Constance Hale, How Do You Say Computer in Hawaiian?
A Writing Assignment for The Language of Cyberspace
Glossary of Rhetorical and Linguistic Terms
Index of Authors and Titles
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