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Launching New Ventures - 5th edition

by Kathleen Allen

Launching New Ventures (ISBN10: 0547014562; ISBN13: 9780547014562)
ISBN13: 978-0547014562
ISBN10: 0547014562

Summary: Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and ...show moreactivities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization. ...show less

Edition/Copyright: 5TH 09
Cover: Hardback
Publisher: Houghton Mifflin Harcourt
Published: 02/01/2008
International: No

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