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Lexus and the Olive Tree : Understanding Globalization

Lexus and the Olive Tree : Understanding Globalization - 99 edition

ISBN13: 978-0374192037

Cover of Lexus and the Olive Tree : Understanding Globalization 99 (ISBN 978-0374192037)
ISBN13: 978-0374192037
ISBN10: 0374192030
Edition: 99
Copyright: 1999
Publisher: Farrar, Straus and Giroux, Inc.
Published: 1999
International: No

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Lexus and the Olive Tree : Understanding Globalization - 99 edition

ISBN13: 978-0374192037

Thomas L. Friedman

ISBN13: 978-0374192037
ISBN10: 0374192030
Edition: 99
Copyright: 1999
Publisher: Farrar, Straus and Giroux, Inc.
Published: 1999
International: No

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled to the four corners of the globe, interviewing people from all walks of contemporary life--Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at the new international system that, more than anything else, is shaping world affairs today: globalization.

His argument can be summarized quite simply. Globalization is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system. Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degree, a global village.

You cannot understand the morning news or know where to invest your money or think about where the world is going unless you understand this new system, which is influencing the domestic policies and international relations of virtually every country in the world today. And once you do understand the world as Friedman explains it, you'll never look at it quite the same way again.

With vivid stories and a set of original terms and concepts, Friedman shows us how to see this new system. He dramatizes the conflict of ''the Lexus and the olive tree''--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep this system in balance.

Finding the proper balance between the Lexus and the olive tree is the great drama of the globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

In this newly revised edition Thomas Friedman responds to the sweeping changes in our world in the few short months since Lexus' original publication:

A new Preface in which he answers globalization critics.

--The meteoric rise of e-commerce and the continued evolution of Internet technology.
--The protests against the World Trade Organization in Seattle in November 1999.
--How the war in Kosovo legitimizes his Golden Arches Theory (that no two countries with McDonald's have ever gone to war with each other).
--Privacy in the face of increasingly aggressive Internet marketing -- instead of watching out for ''Big Brother'' (the spying government), we have a swarm of ''Little Brothers'' (nosey marketers and data collection services).
--How God and religion fit into the globalization system and why values -- especially religious values -- must be taught offline.

Author Bio

Friedman, Thomas L. :

Thomas L. Friedman is one of America's leading interpreters of world affairs. Born in Minneapolis in 1953, he was educated at Brandeis University and St. Antony's College, Oxford. His first book, From Beirut to Jerusalem, won the National Book Award in 1988. Mr. Friedman has also won two Pulitzer Prizes for his reporting for The New York Times as bureau chief in Beirut and in Jerusalem. He lives in Bethesda, Maryland, with his wife, Ann, and their daughters, Orly and Natalie.

Table of Contents

Opening Scene: The World Is Ten Years Old

Part One: Seeing the System

1. The New System
2. Information Arbitrage
3. The Lexus and the Olive Tree
4. ...And the Walls Came Tumbling Down
5. Microchip Immune Deficiency
6. The Golden Straitjacket
7. The Electronic Herd

Part Two: Plugging into the System

8. DOScapital 6.0
9. Globalution
10. Shapers, Adapters and Other New Ways of Thinking About Power
11. Buy Taiwan, Hold Italy, Sell France
12. The Golden Arches Theory of Conflict Prevention
13. Demolition Man
14. Winners Take All

Part Three: The Backlash Against the System

15. The Backlash
16. The Groundswell

Part Four: America and the System

17. Rational Exuberance
18. Revolution Is U.S.
19. If You Want to Speak to a Human Being, Press 1
20. There Is a Way Forward


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