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Lexus and the Olive Tree : Understanding Globalization - 99 edition

Lexus and the Olive Tree : Understanding Globalization (ISBN10: 0374192030; ISBN13: 9780374192037)
ISBN13: 978-0374192037
ISBN10: 0374192030

Summary: As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled to the four corners of the globe, interviewing people from all walks of contemporary life--Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at the new internat ...show moreional system that, more than anything else, is shaping world affairs today: globalization.

His argument can be summarized quite simply. Globalization is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system. Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degree, a global village.

You cannot understand the morning news or know where to invest your money or think about where the world is going unless you understand this new system, which is influencing the domestic policies and international relations of virtually every country in the world today. And once you do understand the world as Friedman explains it, you'll never look at it quite the same way again.

With vivid stories and a set of original terms and concepts, Friedman shows us how to see this new system. He dramatizes the conflict of ''the Lexus and the olive tree''--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep this system in balance.

Finding the proper balance between the Lexus and the olive tree is the great drama of the globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

In this newly revised edition Thomas Friedman responds to the sweeping changes in our world in the few short months since Lexus' original publication:

A new Preface in which he answers globalization critics. --The meteoric rise of e-commerce and the continued evolution of Internet technology.
--The protests against the World Trade Organization in Seattle in November 1999.
--How the war in Kosovo legitimizes his Golden Arches Theory (that no two countries with McDonald's have ever gone to war with each other).
--Privacy in the face of increasingly aggressive Internet marketing -- instead of watching out for ''Big Brother'' (the spying government), we have a swarm of ''Little Brothers'' (nosey marketers and data collection services).
--How God and religion fit into the globalization system and why values -- especially religious values -- must be taught offline.
...show less

Edition/Copyright: 99
Cover: Hardback
Publisher: Farrar, Straus and Giroux, Inc.
Published: 04/21/1999
International: No

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Reprint Good [ No Hassle 30 Day Returns ] [ Edition: Reprint ] Publisher: Farrar Straus Giroux Pub Date: 4/1/1999 Binding: Hardcover Pages: 394.
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