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Lexus and the Olive Tree : Understanding Globalization

Lexus and the Olive Tree : Understanding Globalization - rev edition

ISBN13: 978-0385499347

Cover of Lexus and the Olive Tree : Understanding Globalization  REV 00 (ISBN 978-0385499347)
ISBN13: 978-0385499347
ISBN10: 0385499345

Cover type: Paperback
Edition: REV 00
Copyright: 2000
Publisher: Anchor Press
Published: 2000
International: No

List price: $15.95

Lexus and the Olive Tree : Understanding Globalization - REV 00 edition

ISBN13: 978-0385499347

Thomas L. Friedman

ISBN13: 978-0385499347
ISBN10: 0385499345

Cover type: Paperback
Edition: REV 00
Copyright: 2000
Publisher: Anchor Press
Published: 2000
International: No

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.

With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of ''the Lexus and the olive tree''--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

Author Bio

Friedman, Thomas L. :

Thomas L. Friedman is one of America's leading interpreters of world affairs. Born in Minneapolis in 1953, he was educated at Brandeis University and St. Anthony's College, Oxford. His first book, From Beirut to Jerusalem, won the National Book Award in 1988. Mr. Friedman has also won two Pulitzer Prizes for his reporting for The New York Times as bureau chief in Beirut and in Jerusalem. He lives in Bethesda, Maryland.

Table of Contents

Foreword to the Anchor Edition
Opening Scene: The World Is Ten Years Old
Seeing the System
The New System p. 3
Information Arbitrage p. 17
The Lexus and the Olive Tree p. 29
... And the Walls Came Tumbling Down p. 44
Microchip Immune Deficiency p. 73
The Golden Straitjacket p. 101
The Electronic Herd p. 112
Plugging into the System
DOScapital 6.0 p. 145
Globalution p. 167
Shapers, Adapters and Other New Ways of Thinking About Power p. 194
Buy Taiwan, Hold Italy, Sell France p. 212
The Golden Arches Theory of Conflict Prevention p. 248
Demolition Man p. 276
Winners Take All p. 306
The Backlash Against the System
The Backlash p. 327
The Groundswell p. 348
America and the System
Rational Exuberance p. 367
Revolution Is U.S. p. 379
If You Want to Speak to a Human Being, Press 1 p. 406
There Is a Way Forward p. 434
Acknowledgments p. 477
Index p. 480
Table of Contents provided by Blackwell. All Rights Reserved.