Summary: Written by veteran lobbyists, this is the definitive book on how lobbyists work. It starts with fundamentals such as the importance of truth, accurate listening, and setting realistic goals. The authors then clearly explain the skills, techniques, and unwritten rules of lobbying, and promote the importance of defining issues and knowing the players.
Three new chapters have been added to encompass recent developments in lobbying. Case studies in the second part ...show moreof the book help students understand the application of lobbying essentials and techniques studied earlier. ...show less
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