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Low-Budget Online Marketing for Small Business - With CD

Low-Budget Online Marketing for Small Business - With CD - 2nd edition

ISBN13: 978-1551806341

Cover of Low-Budget Online Marketing for Small Business - With CD 2ND 05 (ISBN 978-1551806341)
ISBN13: 978-1551806341
ISBN10: 1551806347
Cover type:
Edition/Copyright: 2ND 05
Publisher: Self-Counsel Press
Published: 2005
International: No

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Low-Budget Online Marketing for Small Business - With CD - 2ND 05 edition

ISBN13: 978-1551806341

Holly Berkley

ISBN13: 978-1551806341
ISBN10: 1551806347
Cover type:
Edition/Copyright: 2ND 05
Publisher: Self-Counsel Press

Published: 2005
International: No
Summary

Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget!

Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use.

If you are looking to attract attention to your company on the Internet, this book will show you how, and with only a minimal investment! This book includes the following topics:

  • Targeting your campaign
  • Generating free advertising
  • E-mail marketing
  • Building Web communities
  • Successful co-branding strategies
  • Banner advertising
  • Web-design basics
  • Search-engine registration
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