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M : Advertising (With Review Cards) - 12 edition

M : Advertising (With Review Cards) (ISBN10: 0078028914; ISBN13: 9780078028915)
ISBN13: 978-0078028915
ISBN10: 0078028914

Summary: Overview:M: Advertisingis the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transc ...show moreends the conceptual and propels students into an exciting and practical dimension.
-Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
-Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
-Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
-M: Advertising also includes unmatched teaching support. ...show less

Edition/Copyright: 12
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 02/03/2011
International: No

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2011 Paperback Fair CONTAINS SLIGHT WATER DAMAGE/STAIN, STILL VERY READABLE This item may not include any CDs, Infotracs, Access cards or other supplementary material.
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0078028914 Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing DVDs, CDs, Access Code, etc. All day low ...show moreprices, buy from us sell to us we do it all!! ...show less
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first Fair [ No Hassle 30 Day Returns ] [ Edition: first ] Wear on cover corners. Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ] [ Torn pages: YES ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ] [ Edition: first ] [ Water Damage: SLIGHT doesn't affect use ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ] [ Edition: first ] [ Water Damage: SLIGHT doesn't affect use ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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