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M : Advertising (With Review Cards) - 12 edition

M : Advertising (With Review Cards) (ISBN10: 0078028914; ISBN13: 9780078028915)
ISBN13: 978-0078028915
ISBN10: 0078028914

Summary: Overview:M: Advertisingis the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transc ...show moreends the conceptual and propels students into an exciting and practical dimension.
-Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
-Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
-Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
-M: Advertising also includes unmatched teaching support. ...show less

Edition/Copyright: 12
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 02/03/2011
International: No

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0078028914 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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2011 Paperback Fair Chapters 1-4 review cards not included. Cover is worn. Ships same or next business day. We ship to APO/FPO. Choose Expedited shipping and receive in 1-5 business days.
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first Fair [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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first Fair [ No Hassle 30 Day Returns ] [ Torn pages: YES ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 2/3/2011 Binding: Paperback Pages: 512.
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