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M : Advertising (With Review Cards) - 12 edition

M : Advertising (With Review Cards) (ISBN10: 0078028914; ISBN13: 9780078028915)
ISBN13: 978-0078028915
ISBN10: 0078028914

Summary: Overview:M: Advertisingis the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transc ...show moreends the conceptual and propels students into an exciting and practical dimension.
-Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
-Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
-Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
-M: Advertising also includes unmatched teaching support. ...show less

Edition/Copyright: 12
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 02/03/2011
International: No

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Every book shipped with tracking number. May contain informative highlighting, markings, or cool sticker on the front. Overall pretty good shape. May not include Supplements, CDs or Access Codes. -Goo ...show mored- ...show less
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Cover has Wear Very minimal damage to the cover no holes or tears, only minimal scuff marks minimal wear binding majority of pages undamaged minimal creases or tears. Book may have writing, underlinin ...show moreg, highlighting, wear to cover and corners, notes in margins, writing ...show less
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2011 Trade paperback Good. NO MARKINGS OR HIGHLIGHTING-Some normal wear on cover and edges- Trade paperback (US). Glued binding. 498 p. Contains: Illustrations, color. Audience: General/trade.
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