Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

M : Advertising (With Review Cards) - 12 edition

M : Advertising (With Review Cards) (ISBN10: 0078028914; ISBN13: 9780078028915)
ISBN13: 978-0078028915
ISBN10: 0078028914

Summary: Overview:M: Advertisingis the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transc ...show moreends the conceptual and propels students into an exciting and practical dimension.
-Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
-Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
-Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
-M: Advertising also includes unmatched teaching support. ...show less

Edition/Copyright: 12
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Year Published: 2012
International: No

View Table of Contents
View Digital Rights



List Price: $83.75
Used  Currently Sold Out
New  Currently Sold Out
Rental $22.49
Due back 12/19/2014
Rental
Save $61.26 (73%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
eTextbook $45.18
Close
Close
Close