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M : Business Communication -Text (With All Pages)

M : Business Communication -Text (With All Pages) - 2nd edition

ISBN13: 978-0073403168

Cover of M : Business Communication -Text (With All Pages) 2ND 12 (ISBN 978-0073403168)
ISBN13: 978-0073403168
ISBN10: 0073403164
Cover type: Paperback
Edition/Copyright: 2ND 12
Publisher: Richard D. Irwin, Inc.
Published: 2012
International: No

List price: $82.75

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M : Business Communication -Text (With All Pages) - 2ND 12 edition

ISBN13: 978-0073403168

Marie Flatley

ISBN13: 978-0073403168
ISBN10: 0073403164
Cover type: Paperback
Edition/Copyright: 2ND 12
Publisher: Richard D. Irwin, Inc.

Published: 2012
International: No
Summary

M: Business Communication was created with students' and professors' needs in mind. Written by the co-authors of Lesikar's Business Communication: Making Connections in a Digital World,12/e, it provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. M: Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book in the field. It has realistic examples that are both consumer-and business-oriented.

* Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
* Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
* Student friendly design-M: Business Communication was written and designed with today's student reader in mind.
o The layout and design provides student visual stimulation they've come to expect.
o The content was written to focus on the key concepts only
o The examples provided have been selected for greater student appeal.
o The writing style is highly readable with today's student reader in mind.
o ALL END OF CHAPTER MATERIAL IS LOCATED ONLINE ON THE OLC.
o Study/Prep Cards:these Study Cards are come bound in to each new book. There is 1 Study Card for each chapter. They do not regurgitate information from the text, which allows students to use the card passively. Instead, the front of the card asks the student to write what he/she recalls from each of the learning objectives in the chapter.

Table of Contents

Table of Contents Part One: UNDERSTANDING BUSINESS COMMUNICATION Chapter 1 Communicating in the Workplace Part Two: MASTERING WRITING AND PRESENTATION BASICS Chapter 2 Understanding the Writing Process and the Main Forms of Business Messages Chapter 3 Using Visuals in Written and Oral Communication Chapter 4 Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES Chapter 5 Writing Good-News and Neutral Messages Chapter 6 Writing Bad-News Messages Chapter 7 Writing Persuasive Messages and Proposals Part Four: WRITING EFFECTIVE REPORTS Chapter 8 Researching and Writing Reports Chapter 9 Writing Short Reports Part Five: USING ORAL AND JOB-SEARCH SKILLS Chapter 10 Communicating Orally Chapter 11 Communicating in the Job Search Supplementary Chapters (On-line) Supplementary A Formatting Letters, Memos, and Reports Supplementary B Correctness of Communication Supplementary C Cross-Cultural Communication Supplementary D The Long Report Supplementary E Documentation of Sources

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