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M : Marketing - Text

M : Marketing - Text - 2nd edition

ISBN13: 978-0073404875

Cover of M : Marketing - Text 2ND 11 (ISBN 978-0073404875)
ISBN13: 978-0073404875
ISBN10: 007340487X
Cover type: Paperback
Edition/Copyright: 2ND 11
Publisher: McGraw-Hill Publishing Company
Published: 2011
International: No

List price: $78.75

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M : Marketing - Text - 2ND 11 edition

ISBN13: 978-0073404875

Dhruv Grewal and Michael Levy

ISBN13: 978-0073404875
ISBN10: 007340487X
Cover type: Paperback
Edition/Copyright: 2ND 11
Publisher: McGraw-Hill Publishing Company

Published: 2011
International: No
Summary

Product Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.

- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
- M : Marketing 2e also includes unmatched teaching support.