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M : Marketing - Text - 2nd edition

M : Marketing - Text (ISBN10: 007340487X; ISBN13: 9780073404875)
ISBN13: 978-0073404875
ISBN10: 007340487X

Summary: Product Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.

- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more conde ...show morensed format that is easier to cover by students.
- Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
- M : Marketing 2e also includes unmatched teaching support.
...show less

Edition/Copyright: 2ND 11
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 04/28/2010
International: No



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