Summary: Product Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more conde ...show morensed format that is easier to cover by students.
- Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
- M : Marketing 2e also includes unmatched teaching support.