EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
M : Marketing

M : Marketing - 3rd edition

ISBN13: 978-0078028854

Cover of M : Marketing 3RD 13 (ISBN 978-0078028854)
ISBN13: 978-0078028854
ISBN10: 007802885X
Cover type: Paperback
Edition/Copyright: 3RD 13
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No

List price: $83.75

new
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: New
Sold Out
etextbook
$52.29
Save $31.46 (38%)


M : Marketing - 3RD 13 edition

ISBN13: 978-0078028854

Dhruv Grewal

ISBN13: 978-0078028854
ISBN10: 007802885X
Cover type: Paperback
Edition/Copyright: 3RD 13
Publisher: Richard D. Irwin, Inc.

Published: 2013
International: No
Summary

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Table of Contents

Table of Contents Section 1 Assessing the Marketplace 1. Overview of Marketing 2. Developing Marketing Strategies and a Marketing Plan 3. Marketing Ethics 4. Analyzing the Marketing Environment Section 2 Understanding the Marketplace 5. Consumer Behavior 6. Business-to-Business Marketing 7. Global Marketing Section 3 Targeting the Marketplace 8. Segmentation, Targeting, and Positioning 9. Marketing Research and Information Systems Section 4 Value Creation 10. Product, Branding, and Packaging Decisions 11. Developing New Products 12. Services the Intangible Product Section 5 Value Capture 13. Pricing Concepts for Establishing Value Section 6 Value Delivery: Designing the Channel and Supply Chain 14. Supply Chain Management 15. Retailing and Multichannel Marketing Section 7 Value Communication 16. Integrated Marketing Communications 17. Advertising, Public Relations, and Sales Promotions 18. Personal Selling and Sales Management

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource Bookshelf
Copying: Allowed, 2 selections may be copied every 180 days
Printing: Allowed, 2 prints for 180 days
Expires: Yes, may be used for 180 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatable with this book. Note: Reader software still needs to be installed.