EVERYDAY FREE SHIPPING on $25 & up  Excludes Marketplace items
EVERYDAY FREE SHIPPING
on $25 & up
 Excludes Marketplace
M : Marketing

M : Marketing - 3rd edition

ISBN13: 978-0078028854

Cover of M : Marketing 3RD 13 (ISBN 978-0078028854)
ISBN13: 978-0078028854
ISBN10: 007802885X

Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No

List price: $83.75

M : Marketing - 3RD 13 edition

ISBN13: 978-0078028854

Dhruv Grewal

ISBN13: 978-0078028854
ISBN10: 007802885X

Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No
Summary

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Table of Contents

Table of Contents Section 1 Assessing the Marketplace 1. Overview of Marketing 2. Developing Marketing Strategies and a Marketing Plan 3. Marketing Ethics 4. Analyzing the Marketing Environment Section 2 Understanding the Marketplace 5. Consumer Behavior 6. Business-to-Business Marketing 7. Global Marketing Section 3 Targeting the Marketplace 8. Segmentation, Targeting, and Positioning 9. Marketing Research and Information Systems Section 4 Value Creation 10. Product, Branding, and Packaging Decisions 11. Developing New Products 12. Services the Intangible Product Section 5 Value Capture 13. Pricing Concepts for Establishing Value Section 6 Value Delivery: Designing the Channel and Supply Chain 14. Supply Chain Management 15. Retailing and Multichannel Marketing Section 7 Value Communication 16. Integrated Marketing Communications 17. Advertising, Public Relations, and Sales Promotions 18. Personal Selling and Sales Management