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Management : A Practical Introduction - Text Only - 03 edition

Management : A Practical Introduction - Text Only (ISBN10: 0072301813; ISBN13: 9780072301816)
ISBN13: 978-0072301816
ISBN10: 0072301813

Summary: The text covers the principles that most management instructors have come to expect-Planning , Organizing, Leadership, Controlling-plus the issues that today's students need to know to survive tomorrow: customer focus, diversity, ethics, information technology, entrepreneurship, work teams, the service economy, and small business. Beyond these, however, we feel our book has.

Five key features that make it unique:
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  • A student approach to learning-the "form follows function" layout
  • Emphasis on practicality
  • Readability
  • Expandability
  • End-of-chapter extras
...show more
Summary: The text covers the principles that most management instructors have come to expect-Planning , Organizing, Leadership, Controlling-plus the issues that today's students need to know to survive tomorrow: customer focus, diversity, ethics, information technology, entrepreneurship, work teams, the service economy, and small business. Beyond these, however, we feel our book has.

Five key features that make it unique:
  • A student approach to learning-the "form follows function" layout
  • Emphasis on practicality
  • Readability
  • Expandability
  • End-of-chapter extras
...show less

Edition/Copyright: 03
Cover:
Publisher: Richard D. Irwin, Inc.
Year Published: 2003
International: No

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