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Summary: This textbook gives readers the foundation needed to make smart decisions in food and beverage operations. Topics include increasing profits by maximizing service, efficiency, and productivity; satisfying the food quality and nutritional demands of guests; meeting legal, safety, and sanitation requirements; and building business through effective marketing. The fourth edition includes an updated chapter on nutrition, including information on the USDA's new MyPyramid ...show moreFood Guidance System, the impact of low-carbohydrate diets on menu planning, and organic and functional foods. The sanitation and safety chapter has been updated to reflect the FDA's Food Code as it was revised in 2001 and supplemented in 2003. New information about technology use in the food service industry has been added throughout the book, including information on Internet advertising and computer software reports. ...show less
Edition/Copyright: 4TH 06
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