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Managerial Economics - With Access Code

Managerial Economics - With Access Code - 12th edition

ISBN13: 978-1439079232

Cover of Managerial Economics - With Access Code 12TH 11 (ISBN 978-1439079232)
ISBN13: 978-1439079232
ISBN10: 1439079234
Cover type: Hardback
Edition/Copyright: 12TH 11
Publisher: South-Western Publishing Co.
Published: 2011
International: No

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Managerial Economics - With Access Code - 12TH 11 edition

ISBN13: 978-1439079232

James R. McGuigan

ISBN13: 978-1439079232
ISBN10: 1439079234
Cover type: Hardback
Edition/Copyright: 12TH 11
Publisher: South-Western Publishing Co.

Published: 2011
International: No
Summary

This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and ''green'' or environmentally friendly businesses and business practices.

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