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Managerial Economics : Applications, Strategies, and Tactics

Managerial Economics : Applications, Strategies, and Tactics - 11th edition

ISBN13: 978-0324421606

Cover of Managerial Economics : Applications, Strategies, and Tactics 11TH 08 (ISBN 978-0324421606)
ISBN13: 978-0324421606
ISBN10: 0324421605
Cover type: Hardback
Edition/Copyright: 11TH 08
Publisher: South-Western Publishing Co.
Published: 2008
International: No

List price: $389.50

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Managerial Economics : Applications, Strategies, and Tactics - 11TH 08 edition

ISBN13: 978-0324421606

James R. McGuigan and R. Charles Moyer

ISBN13: 978-0324421606
ISBN10: 0324421605
Cover type: Hardback
Edition/Copyright: 11TH 08
Publisher: South-Western Publishing Co.

Published: 2008
International: No
Summary

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Table of Contents

Introduction and goals of the firm p. 2
Fundamental economic concepts p. 26
Differential calculus techniques in management p. 57
Demand analysis p. 76
Estimating demand p. 112
Problems in applying the linear regression model p. 145
Business and economic forecasting p. 161
Managing exports p. 202
Production economics p. 258
Maximization of production output subject to a cost constraint p. 297
Cost analysis p. 299
Long-run costs with a Cobb-Douglas production function p. 329
Applications of cost theory p. 333
Mass customization and the learning curve p. 365
Prices, output, and strategy : pure and monopolistic competition p. 372
Price and output determination : monopoly and dominant firms p. 423
Price and output determination : oligopoly p. 452
Best-practice tactics : game theory p. 485
Entry deterrence and accommodation games p. 531
Pricing techniques and analysis p. 542
Contracting, governance, and organizational form p. 592
Auction design and information economics p. 630
Government regulation p. 660
Long-term investment analysis p. 695
The time value of money
Table of Contents provided by Blackwell. All Rights Reserved.