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Managerial Economics : Applications, Strategies, and Tactics - 11th edition

by James R. McGuigan and R. Charles Moyer

Managerial Economics : Applications, Strategies, and Tactics (ISBN10: 0324421605; ISBN13: 9780324421606)
ISBN13: 978-0324421606
ISBN10: 0324421605

Summary: Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve ...show more real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. ...show less

Edition/Copyright: 11TH 08
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 05/01/2007
International: No

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