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Managerial Economics : Economic Tools for Today's Decision Makers

Managerial Economics : Economic Tools for Today's Decision Makers - 5th edition

ISBN13: 978-0131860155

Cover of Managerial Economics : Economic Tools for Today
ISBN13: 978-0131860155
ISBN10: 0131860151
Cover type:
Edition/Copyright: 5TH 06
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

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Managerial Economics : Economic Tools for Today's Decision Makers - 5TH 06 edition

ISBN13: 978-0131860155

Paul Keat and Philip Young

ISBN13: 978-0131860155
ISBN10: 0131860151
Cover type:
Edition/Copyright: 5TH 06
Publisher: Prentice Hall, Inc.

Published: 2006
International: No
Summary

For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making.

Table of Contents

1. Introduction

2. The Firm and Its Goals

Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)

3. Supply and Demand

Appendix 3A: The Mathematics of Supply and Demand

4. Demand Elasticity

Appendix 4A: Applications of Supply and Demand

5. Demand Estimation and Forecasting

6. The Theory and Estimation of Production

Appendix 6A: The Multiple-Input Case
Appendix 6B: Expressing the Production Function with the Use of Calculus

7. The Theory and Estimation of Cost

Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B: The Estimation of Cost

8. Pricing and Output Decisions: Perfect Competition and Monopoly

Appendix 8A: The Use of Calculus in Pricing and Output Decisions
Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)

9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly

10. Special Pricing Practices

11. Game Theory and Asymmetric Information

12. Capital Budgeting, Risk, and Uncertainty

Appendix 12A: Calculations for Time Value of Money (Online Only)

13. Multinational Corporation and Globalization

14. Government and Industry: Challenges and Opportunities for Today's Manager

15. Managerial Economics in Action: The Case of the Semiconductor Industry

Appendix A: Statistical and Financial Tables
Appendix B: Solutions to Odd-Numbered Problems (Online Only)

Linear Programming (online only)
Index

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Cover of Managerial Economics: Economic Tools... 6th edition

Managerial Economics: Economic Tools... - 6th edition

ISBN13: 978-0136040040
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