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by Paul Keat and Philip Young

Edition: 5TH 06Copyright: 2006

Publisher: Prentice Hall, Inc.

Published: 2006

International: No

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For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making.

**1. Introduction **

Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)

**3. Supply and Demand**

Appendix 3A: The Mathematics of Supply and Demand

**4. Demand Elasticity**

Appendix 4A: Applications of Supply and Demand

**5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production**

Appendix 6A: The Multiple-Input Case

Appendix 6B: Expressing the Production Function with the Use of Calculus

**7. The Theory and Estimation of Cost**

Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function

Appendix 7B: The Estimation of Cost

**8. Pricing and Output Decisions: Perfect Competition and Monopoly**

Appendix 8A: The Use of Calculus in Pricing and Output Decisions

Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)

**9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting, Risk, and Uncertainty**

Appendix 12A: Calculations for Time Value of Money (Online Only)

**13. Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action: The Case of the Semiconductor Industry**

Appendix A: Statistical and Financial Tables

Appendix B: Solutions to Odd-Numbered Problems (Online Only)

Linear Programming (online only)

Index

Summary

For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making.

Table of Contents

**1. Introduction **

Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)

**3. Supply and Demand**

Appendix 3A: The Mathematics of Supply and Demand

**4. Demand Elasticity**

Appendix 4A: Applications of Supply and Demand

**5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production**

Appendix 6A: The Multiple-Input Case

Appendix 6B: Expressing the Production Function with the Use of Calculus

**7. The Theory and Estimation of Cost**

Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function

Appendix 7B: The Estimation of Cost

**8. Pricing and Output Decisions: Perfect Competition and Monopoly**

Appendix 8A: The Use of Calculus in Pricing and Output Decisions

Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)

**9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting, Risk, and Uncertainty**

Appendix 12A: Calculations for Time Value of Money (Online Only)

**13. Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action: The Case of the Semiconductor Industry**

Appendix A: Statistical and Financial Tables

Appendix B: Solutions to Odd-Numbered Problems (Online Only)

Linear Programming (online only)

Index

Publisher Info

Publisher: Prentice Hall, Inc.

Published: 2006

International: No

Published: 2006

International: No

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making.

**1. Introduction **

Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only)

**3. Supply and Demand**

Appendix 3A: The Mathematics of Supply and Demand

**4. Demand Elasticity**

Appendix 4A: Applications of Supply and Demand

**5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production**

Appendix 6A: The Multiple-Input Case

Appendix 6B: Expressing the Production Function with the Use of Calculus

**7. The Theory and Estimation of Cost**

Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function

Appendix 7B: The Estimation of Cost

**8. Pricing and Output Decisions: Perfect Competition and Monopoly**

Appendix 8A: The Use of Calculus in Pricing and Output Decisions

Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)

**9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting, Risk, and Uncertainty**

Appendix 12A: Calculations for Time Value of Money (Online Only)

**13. Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action: The Case of the Semiconductor Industry**

Appendix A: Statistical and Financial Tables

Appendix B: Solutions to Odd-Numbered Problems (Online Only)

Linear Programming (online only)

Index