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Managerial Economics and Business Strategy

Managerial Economics and Business Strategy - 6th edition

ISBN13: 978-0073375687

Cover of Managerial Economics and Business Strategy 6TH 09 (ISBN 978-0073375687)
ISBN13: 978-0073375687
ISBN10: 0073375683
Cover type: Hardback
Edition/Copyright: 6TH 09
Publisher: Richard D. Irwin, Inc.
Published: 2009
International: No

List price: $187.75

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Managerial Economics and Business Strategy - 6TH 09 edition

ISBN13: 978-0073375687

Michael Baye

ISBN13: 978-0073375687
ISBN10: 0073375683
Cover type: Hardback
Edition/Copyright: 6TH 09
Publisher: Richard D. Irwin, Inc.

Published: 2009
International: No
Summary

Baye'sManagerial Economics and Business Strategyremains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

Table of Contents

The Fundamentals of Managerial Economics p. 1
Market Forces: Demand and Supply p. 35
Quantitative Demand Analysis p. 73
The Theory of Individual Behavior p. 117
The Production Process and Costs p. 156
The Organization of the Firm p. 203
The Nature of Industry p. 235
Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets p. 265
Basic Oligopoly Models p. 315
Game Theory: Inside Oligopoly p. 352
Pricing Strategies for Firms with Market Power p. 397
The Economics of Information p. 435
Advanced Topics in Business Strategy p. 475
A Manager's Guide to Government in the Marketplace p. 509
Case Study: Challenges at Time Warner p. 548
Table of Contents provided by Blackwell. All Rights Reserved.