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Managerial Economics and Business Strategy / With 3.5" Disk - 2nd edition

Managerial Economics and Business Strategy / With 3.5" Disk (ISBN10: 0256179557; ISBN13: 9780256179552)
ISBN13: 978-0256179552
ISBN10: 0256179557

This edition has also been released as:
ISBN13: 978-0256178180
ISBN10: 0256178186

Summary: Formerly Baye and Beil, this text fits in a managerial economics course where a faculty member would like a very modern treatment with an emphasis on strategy. The text emphasizes modern economic tools for real world managerial applications. This was the first ""modern"" managerial text on the market and it blends tools from intermediate micro, industrial organization, and game theory. Instructors interested in topics like game theory, oligopoly, ...show moreand the economics of information are key Baye adoption candidates. How to differentiate IRWIN's Managerial Economics books Maurice & Thomas, Baye, and Brickley et. al. While Maurice & Thomas is traditional in its presentation (emphasis on analytical tools such as optimization), Baye and Brickley et. al. minimize coverage of this information. Baye appeals to professors who want applied theory, game theory, and oligopoly and tends to approach the subject from a marketing and industrial organization viewpoint. Brickley et al. present a strong organizational design framework, organizing the coverage around three fundamental concepts: incentives, performance evaluation and reward structure. ...show less

Edition/Copyright: 2ND 97
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 07/01/1996
International: No



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