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Managing Product and Service Development - 07 edition

Managing Product and Service Development (ISBN10: 0073023019; ISBN13: 9780073023014)
ISBN13: 978-0073023014
ISBN10: 0073023019

Summary: ''Helping students learn about innovation through exploration, Managing Product and Service Development examines the managerial aspects critical to conceiving, designing, and developing innovative products and services. Managing Product and Service Development addresses the role of new technologies in product development but does not require training or experience in a technical field, making it applicable to a variety of students and courses.'' ''With a balanced approach that covers
product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors.''--BOOK JACKET.
...show more
Summary: ''Helping students learn about innovation through exploration, Managing Product and Service Development examines the managerial aspects critical to conceiving, designing, and developing innovative products and services. Managing Product and Service Development addresses the role of new technologies in product development but does not require training or experience in a technical field, making it applicable to a variety of students and courses.'' ''With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors.''--BOOK JACKET. ...show less

Edition/Copyright: 07
Cover:
Publisher: McGraw-Hill Publishing Company
Year Published: 2007
International: No

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