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Market-Oriented Technology Management

Market-Oriented Technology Management - 01 edition

ISBN13: 978-3540412588

Cover of Market-Oriented Technology Management 01 (ISBN 978-3540412588)
ISBN13: 978-3540412588
ISBN10: 3540412581
Cover type:
Edition/Copyright: 01
Publisher: Springer-Verlag New York
Published: 2001
International: No

List price: $159.00

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Market-Oriented Technology Management - 01 edition

ISBN13: 978-3540412588

Fred Y. Phillips

ISBN13: 978-3540412588
ISBN10: 3540412581
Cover type:
Edition/Copyright: 01
Publisher: Springer-Verlag New York

Published: 2001
International: No
Summary

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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