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Market-Oriented Technology Management

Market-Oriented Technology Management - 01 edition

Market-Oriented Technology Management - 01 edition

ISBN13: 9783540412588

ISBN10: 3540412581

Market-Oriented Technology Management by Fred Y. Phillips - ISBN 9783540412588
Edition: 01
Copyright: 2001
Publisher: Springer-Verlag New York
Published: 2001
International: No
Market-Oriented Technology Management by Fred Y. Phillips - ISBN 9783540412588

ISBN13: 9783540412588

ISBN10: 3540412581

Edition: 01

Summary

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.