Summary: It all comes down to a critical ten seconds, when it's just your product and your customer face to face. That's when all of your time, effort, and expense either pay off or turn to dust as the customer rejects your product for a competitor's. And that's why this innovative book was written. It isn't about packaging technology or award-winning designs, but it is about winning the big competition--the one where customers determine the winner by ''voting'' with their do ...show morellars. The authors, two top brand identity and package design experts, with a combined 50+ years of hands-on industry experience, show how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies.