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Marketing - Text - 3rd edition

Marketing - Text (ISBN10: 0078028833; ISBN13: 9780078028830)
ISBN13: 978-0078028830
ISBN10: 0078028833

Summary: Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the author ...show mores have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts. ...show less

Edition/Copyright: 3RD 12
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 01/10/2011
International: No

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0078028833 Has moderate shelf and/or corner wear. Great used condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shippin ...show moreg (if available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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0078028833 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. ...show moreChoose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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2011 Hardcover Fair Book is in acceptable condition and may contain moderate to heavy writing and highlighting. Cover/dust cover shows moderate to heavy wear; may have bumps, scratches, and crease ...show mores. Corners/edges may be kinked or torn and fore edge may have marks. Purchase with confidence, fast shipping. ...show less
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