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Marketing - 11th edition

Marketing (ISBN10: 0132744228; ISBN13: 9780132744225)
ISBN13: 978-0132744225
ISBN10: 0132744228

This edition has also been released as:
ISBN13: 978-0132744034
ISBN10: 0132744031

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Publisher: Prentice Hall, Inc.
Year Published: 2013
International: No

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