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Marketing - 11th edition

by Gary Armstrong and Philip Kotler

Marketing (ISBN10: 0132744031; ISBN13: 9780132744034)
ISBN13: 978-0132744034
ISBN10: 0132744031

This edition has also been released as:
ISBN13: 978-0132744225
ISBN10: 0132744228

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/25/2012
International: No

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Used - Acceptable WATER DAMAGE. TEXTBOOK ONLY 11th Edition Not perfect, but still usable for class. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 bus ...show moreiness days. ...show less
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11th Edition Paperback good used book, ships very fast!!, textbook only unless specified previously
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2012 Paperback -Good refers to Used Books only...New books will be in new condition The textbook professionals. Ships in 24 hours. (Not including weekends or holidays) Ship within contiguous 48 USA ...show moreonly. ...show less
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