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Marketing - 11th edition

Marketing (ISBN10: 0132744031; ISBN13: 9780132744034)
ISBN13: 978-0132744034
ISBN10: 0132744031

This edition has also been released as:
ISBN13: 978-0132744225
ISBN10: 0132744228

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/25/2012
International: No

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0132744031 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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Upper Saddle River 2012 Hard cover 11th edition. Fair. 672 p. Illustrations. Intended for college/higher education audience.
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Upper Saddle River 2012 Hard cover 11th edition. Fair. 672 p. Illustrations. Intended for college/higher education audience.
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