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Marketing - 11th edition

by Gary Armstrong and Philip Kotler

Marketing (ISBN10: 0132744031; ISBN13: 9780132744034)
ISBN13: 978-0132744034
ISBN10: 0132744031

This edition has also been released as:
ISBN13: 978-0132744225
ISBN10: 0132744228

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/25/2012
International: No

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0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
$81.00
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BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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Nashua, NH
Seller Rating: 4.67
0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
$106.31
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BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
$81.00
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BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0132744031 Almost new book. Tape on front or back cover, otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (i ...show moref available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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