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Marketing - 11th edition

Marketing (ISBN10: 0132744031; ISBN13: 9780132744034)
ISBN13: 978-0132744034
ISBN10: 0132744031

This edition has also been released as:
ISBN13: 978-0132744225
ISBN10: 0132744228

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/25/2012
International: No

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E1J1
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Seller Rating: 5
Marked: Instructor's Review Copy - NOT FOR SALE. 11th Edition. Slight shelf wear. Blank label on back cover. Pages are clean and binding is tight. (Stated on cover: Instructor's Review Copy).If app ...show morelicable, online access, codes or supplements are not guaranteed to be included or work. ...show less
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