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Marketing - 11th edition

Marketing (ISBN10: 0132744031; ISBN13: 9780132744034)
ISBN13: 978-0132744034
ISBN10: 0132744031

This edition has also been released as:
ISBN13: 978-0132744225
ISBN10: 0132744228

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/25/2012
International: No

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0132744031 Good Condition. Most of our copies have little to no marks or highlighting. Cover and corners show very minor to moderate wear. Spine is great; no loose pages. CDs or DVDs, if included with ...show more this item, show few or no scratches. Questions welcome. ...show less
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Upper Saddle River 2012 Hard cover 11th edition. Fair. 672 p. Illustrations. Intended for college/higher education audience.
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2012 Paperback Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
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Fine Language: English, ships from Germany by airmail. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to retur ...show moren your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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