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Marketing - 11th edition

Marketing (ISBN10: 0132744031; ISBN13: 9780132744034)
ISBN13: 978-0132744034
ISBN10: 0132744031

This edition has also been released as:
ISBN13: 978-0132744225
ISBN10: 0132744228

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Edition/Copyright: 11TH 13
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/25/2012
International: No

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0132744031 Good Condition. Most of our copies have little to no marks or highlighting. Cover and corners show very minor to moderate wear. Spine is great; no loose pages. CDs or DVDs, if included with ...show more this item, show few or no scratches. Questions welcome. ...show less
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TextbooksPro
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11th edition. Book is in acceptable condition. Some water damage to top corner causing pages to stain and ripple. Does not affect the text. Cover shows considerable wear and pages are moderate to high ...show morely marked. FAST SHIPPING W/USPS TRACKING!!! ...show less
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0132744031 Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental materials such as CD' ...show mores, info-trac, access codes, etc... Satisfaction Guaranteed! ...show less
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