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Marketing - 2nd edition

Marketing (ISBN10: 0073380954; ISBN13: 9780073380957)
ISBN13: 978-0073380957
ISBN10: 0073380954

Summary: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to applies the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through ...show morethe main themes of entrepreneurship, service global marketing, and ethics. ...show less

Edition/Copyright: 2ND 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 02/03/2009
International: No

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